Friday, February 13, 2009

Online Privacy Guidelines from FTC issued yesterday

Online Privacy - a big concern of mine

The FTC issued guidelines yesterday (another
big announcement on class day - prophetic?) for
online privacy - clueless consumers are being
tracked and mined relentlessly. FTC wants
the consumer's data collection disclosed, the
consumer to be able to "opt out" of tracking,
and express consent to be obtained from
consumers about children's behavior, health
history, and financial data.

You'd think (hope?) that OnlineBiz inc. would have
done this on their own. Looks like legislation
might be brewing, but hopefully they'll see the
handwriting on the wall 1st.

I'm uncomfortable being tracked, to say the least.
If I see signs of it, I cease consumer activity with
that entity.

BTW, I still think we should be asked as consumers
if we want to "Opt In" to being tracked.

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